I do love a good American Dream story! Max Factor, born Maksymilian Faktorowicz in a small town outside Lodz, started work at the age of 8 because his family were so poor, sailed steerage to Ellis Island to escape the pogroms, moved to LA because he was so taken by “the movies”, and pretty much created the modern make-up industry. Amazing. Meanwhile, his half-brother became a Chicago gangster who worked closely with Al Capone! The programme didn’t actually mention the gangster brother, but I thought I would!
I do not love 1920s fashion. It seems to have been designed for women who were no more than a size 6, and had no tummy, backside, waist, hips or bust. On top of that, it involved miniscule handbags. What a larger-sized female who couldn’t leave the house without carrying everything but the kitchen sink with her, i.e. someone like me, was supposed to do, I have no idea. Just look uncool, I suppose 😢! But, hey, at least women of any size could choose what sort of make-up they wore, and the 1920s/1930s was the era in which it became affordable for everyone.
It’s important for everyone to be able to choose a look which works for them. The current Coronation Street storyline, in which Nina was badly beaten up because of her choice of clothes, make-up and hairstyle, based on the horrific murder of Sophie Lancaster in Bacup in 2007, is reminding us how prejudiced people can be just based on someone else’s look. We’ve still got a long way to go, but the inter-war years were the period in which we at least really started to move towards each person choosing what worked for them.
But to get back to the point …
…. this was another fascinating episode, as we saw the make-up/cosmetics industry roll on into the days of mass marketing, getting people in white coats to convince you that it was all good for you, and setting up all those counters which still tend to be the first thing you see when you walk into a department store. On the one hand, women were rebelling, choosing their own looks, and having their hair cut short – despite schools suspending girls who turned up with short hair, employers sacking women with short hair, and clergymen preaching against the evils of having your crowning glory cut off. On the other hand, there was all this advertising making you feel that you didn’t look right.
And, of course, there was the obsession with the cinema! A lot of this was about film star looks. And a lot of it was about the actual science of make-up, and how people were influenced by the idea that this was all good for you. But I think the main theme was that, after the Great War, women were increasingly rebelling against the control of society and the patriarchy, and how changing hairstyles, styles of clothing and trends in make-up all showed that.
Like the previous two episodes, it said so much about the society of the day, and how trends involving hair and clothes and make-up were a part of that. This really has been a great series, and I’m only sorry that there’ve only been three episodes of it. Well done, Lisa Eldridge and BBC 2! Good stuff 🙂 .